40K has always been, and will always be, a fun casual game for me. I'm not a competitive player.
I enjoy playing with my friends.
I will definitely echo, it is the talk before the game that is important.
I love the fact that we have more options, new books, new toys, new stuff constantly coming in. The collector in me hates it, but the enthusiast in me loves it.
But in the end, as someone else put it, vote with your wallet. I do ask, if you have voted with your wallet, quit bitching on the internet :) You don't see me ranting about WarmaHordes or Malifaux or whatever else constantly.