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Question regarding "box office sales"


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When I read that a movie made a large amount of money within a given week due to "box office sales" I am a bit unclear how that number is generated.

 

Does "Box office sales" include pre-sold tickets for movies shown that day? For example, if I purchase advanced tickets for some movie that isn't out yet, and then see it on the day of release, does my purchase count towards the sales for the day I saw the film?

 

Does it include other theatre revenue generated as a result of my presence at the venue (like pop corn or drinks)?

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Does "Box office sales" include pre-sold tickets for movies shown that day? For example, if I purchase advanced tickets for some movie that isn't out yet, and then see it on the day of release, does my purchase count towards the sales for the day I saw the film?

 

Does it include other theatre revenue generated as a result of my presence at the venue (like pop corn or drinks)?

Yes. Yes. No.

 

From the link:

Box office business can be measured in terms of the number of tickets sold or the amount of money raised by ticket sales (revenue).

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Yes. Yes. No.

 

From the link:

Box office business can be measured in terms of the number of tickets sold or the amount of money raised by ticket sales (revenue).

I guess that answers the quoted question. I'm trying to figure out if the so called box office sales are padding their numbers by suggesting the pre-sold tickets were sold on the day of release. Seems like pre-sold tickets would logically count against the ticket sales for the day of the event because the event would have limited seating availible for same day purchasers. 

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I guess that answers the quoted question. I'm trying to figure out if the so called box office sales are padding their numbers by suggesting the pre-sold tickets were sold on the day of release. Seems like pre-sold tickets would logically count against the ticket sales for the day of the event because the event would have limited seating availible for same day purchasers.

 

Pre-sold tickets for release-day showings likely do (and to my opinion, absolutely should) count for release-day box office sales. That's how much the movie made for the first-day showings.

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Guest Mr. Bigglesworth

I think his point is if I buy a ticket for Tuesday should it count. I don't think we have definitive answer. But my guess is yes as it is no padding to say all sales to see the movie that purchased on or before release weekend is revenue generated from the release hype therefore deserve to count as they are part of the intended buzz.

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I'm just looking online at bad movies with really high box office sales, and it hit me that if a film uses pre-order to count towards box offices sales in the opening week, then they could create the impression that a terrible film kept drawing more people to see it. For example, if preorders cover the seats for the first week, then they could release information implying that despite the horrendous reviews by the Day 1 movie watchers, the film continued to draw huge crowds - which would imply that the Day 1 reviews were inaccurate, since the film continued to sell tickets. Especially if the theatre deliberately has less showings on day 1, since it would make it appear that more people were pooring into see the film.

 

With the reality being that a weeks worth of suckers pre-ordered tickets and the theatre used the box office to make the film look successful. 

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Guest Mr. Bigglesworth

Most folks I talk to that go opening weekend don't check reviews and don't want to. I woukd bet if you searched for marketing research that would probably back that assertion.

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Most folks I talk to that go opening weekend don't check reviews and don't want to. I woukd bet if you searched for marketing research that would probably back that assertion.

I keep saying opening Week, not weekend. 

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But Opening Weekend is what always gets reported as being a big deal. Opening Week isn't usually brought up until rather later, and not usually in the same sort of promotional context.

Hmmm....Fair point. Perhaps it's my perspective that creates the issue, as I'm looking online at films that have already been released for quite some time. Your point of the first week not being reported right away is valid. Hmm.

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