Btw the Malifaux reference. The main objective is flipped for randomly and both players know it, you then randomly generate 4 (plus a fixed scheme) to generate the pool of possible secret schemes, then pick crews, declare crews, pick schemes, deploy, declare schemes.
It is important to note that the secret schemes thing needs to be a large list with some random selections. Version one was just a decent sized list and it devolved down to people writing lists to best do certain schemes. More experienced players knew it while it created a larger barrier of entry.
This whole forging the narrative feels like GW is driving people back to the garage. The big clubs we have developed will suffer if this trend continues. Also it is hard to build community when the definition of an army keeps changing. Tricky gw increasing the collection to take into Account these narrative styles... Tricky indeed!